MixedInk is founded on the premise that citizens/consumers/members/employees want to tell the people in charge, and other members of their group, what they think. That’s why people vote, blog, comment, write letters to the editor, sign petitions, rate products, respond to surveys, etc.

And politicians and executives want to hear from us – or at least, they make a big show of saying so. The thing is, sometimes it seems like they want credit for giving us a voice without actually allowing us to be the final arbiters of what we can express.

On the political side, the next Democratic presidential debate on CNN is taking the innovative step of letting voters submit their questions to the candidates by uploading a video to YouTube. This seems like a move toward a more democratic primary process, and it certainly is an improvement on just having Brian Williams or Tim Russert (or their staffs) write the questions.

The problem is that ratings and comments have been disabled on the site where you view questions that have been submitted. So, we (the voters) can’t register our support for questions or tell how popular a question is. CNN gets to choose which questions to ask from among thousands, and they don’t have to choose the ones we like best. They’ll be able to find questions they would have asked anyway, more or less, only the questions will come out of the voters’ mouths.

On the corporate side, a recent survey found that 57% of senior marketers found user-generated media to be “very” or “somewhat” important – a sign that things are headed in the right direction. Yet only 22% said they were “very willing” to give their consumers more control. The pollster explained, “Despite the increased awareness of the power of consumers in a digital age on brands and sales, marketing executives are reluctant to loosen their grip on marketing content, unwilling to give too much control to these empowered consumers.” General Motors’ first foray into consumer-created advertising is a great example of what can go wrong for marketers.

But the answer is not for companies to institute top-down solutions. The marketing department should not simply choose which ads they think are best and which are inappropriate – as XLNTads, MasterCard and others would have marketers do. Instead, they could use better aggregation and voting mechanisms, limit participation to trusted contributors, disallow certain words, and/or enable trusted users to flag inappropriate material. And they need to be transparent about how any final content is selected.

We have no doubt that citizens and consumers will ultimately come out on top, as the more transparent, democratic efforts to collect content from users will attract more, higher quality contributions. But in the short term, in the absence of standards for soliciting bottom-up content, corporate and political marketers will do everything they can to create the illusion of incorporating our input.

A high school teacher named David Colarusso has created a new site called Community Counts, which provides the functionality missing from YouTube off-site, allowing viewers to vote on the debate question videos submitted via YouTube. The site has benefited from James Kotecki’s (and others’) promotional support and has already collected thousands of votes.  As bottom-up, innovative side-steps like this one gain increasing traffic and attention, hopefully corporate, media and political organizations will begin to understand that we won’t settle for partial control of our collective voice.

We have to keep the pressure on them, with efforts like Community Counts, to institute truly democratic systems for their users to express themselves. If they want to reap the benefits of our free labor and ideas and our commitment to their products and policies, they have to earn it.

You guessed it – that’s where MixedInk fits in