Sparse posting as of late – sorry about that. We’re up to our ears trying to ready the site for release. The good news is we’re on track to do so this winter, as planned.

Last week, I was at the Networked Journalism Summit, a conference organized by Jeff Jarvis and David Cohn, “bringing together the best practices and practitioners in collaborative, pro-am journalism” at CUNY.

In a word, it was…awesome (sorry, I’m an entrepreneur, not a journalist!). It was both encouraging that so many really smart people are experimenting with ways to democratize the media, and a relief that no one has yet been able to find all the answers – meaning that MixedInk can help to provide part of the solution.

The big unanswered questions that seemed to keep coming up were:

1) how the media will be able to make money without sacrificing journalistic quality and integrity (and whether advertising revenue will ever be sufficient);
2) how professional and amateur journalists can coordinate and divide responsibility effectively to produce high-quality, accurate content; and
3) how the public can be motivated to contribute in a way that adds value.

From MixedInk’s perspective, the event was unquestionably a success. In the afternoon, I manned one of several ‘tool’ tables, sandwiched between DayLife and Topix, two other innovative startups in this space. A number of leading media outlets dropped by our table and expressed very strong interest in viewing a demo when it’s ready next month. Several said they would even test our platform with their readers. Though it depends what comes of these initial conversations in the next couple of months, I’d say Jeff Jarvis and David Cohn accomplished their goal of focusing the event on action rather than talk.

Amid the excitement, there was a potentially depressing moment during one of the morning sessions. Jay Rosen, the brilliant NYU journalism professor and founder of newassignment.net, was asked whether there’s any way to avoid using a community leader to tightly moderate and channel contributors’ energy in a productive direction. To my dismay, and likely that of others in the room, he responded, “The dream of a self-perpetuating content production system is an illusion.” He might well have been describing MixedInk, though we would say our content production system is “community led” rather than “self-perpetuating.”

Unfortunately I didn’t have a chance to speak with Jay later in the day, but if I had (and managed to keep my wits about me), I would have said something like this: “With all due respect, we look forward to proving you wrong, Jay. Relying on heavy moderation is not scalable, it’s less democratic and it may even be less meritocratic. Given the right structure and application, the community can be trusted to produce quality content. We won’t hold it against you, though, if we’re ever lucky enough that you want to work with us ;-)” (Yes, I would have smiled and winked at the end.)

You can find a lot more detail about the day in the following accounts:

• Jeff Jarvis’s post mortem
• Scott Anderson’s (of the Chicago Tribune) version
• NPR’s take (audio)

Thanks again to Jeff and David for putting this fantastic event together – and for highlighting MixedInk as an innovative tool in the new media arsenal.