Crowd-sourcing is in the air!
May 14th, 2008 - Posted by: vanessaSorry for the big pause in MixedInk’s musings. It was a busy Spring!
Over the past few weeks and months, there have been some notable developments in the crowd-powered arena, and I just want to take a moment to highlight a few interesting examples.
We’re always excited to see forward-looking companies embracing the collective wisdom, so cheers to Starbucks
and Dell, both of which opened the door to major customer feedback. Both companies have embraced a platform called Salesforce Ideas, which TechCrunch aptly described as “Digg-for-ideas.” It allows people to share their ideas, discuss them, and then vote on the ones they like. Participants also get updates from the company responding to the top-rated suggestions. Pretty cool! To many skeptics’ surprise, the Starbucks page has been very popular, with ideas coming in by
the thousands and garnering hundreds of thousands of votes. Starbucks has embraced this feedback as an opportunity to offer their customers the ultimate form of respect – asking their opinion – and to get some new and innovative ideas for free. Dell’s “IdeaStorm,” which was the first site to solicit consumer feedback in this way, rightly earned PR Week’s Innovation
of the Year Award in 2007.
Radiohead has also opened the door to crowd-sourcing. The band surprised fans earlier this year by letting them decide whether or how much to pay for their last CD. In April, they upped the ante by offering “stems” (or different tracks: bass, guitar, drums, vocals…) of their single “Nude,” and then letting fans remix the song. Fans could post the remixed versions to Nude Re/Mix, where the public then could vote their preferences. As SocialMediaInsider points out, “This practice views the original content creation as the mere starting point for what happens to it once it is embraced. Some artists dabble in this area, but most don’t.” This is exactly how MixedInk views the collaborative writing process. Each person’s written contributions are like stems – ready to be edited, remixed, and ranked – that together build the best possible response, reflective of the wisdom of the different people involved in the process.
Most recently, MoveOn challenged its members to make a 30-second TV ad that tells the nation why Barack Obama should be the next president. A whopping 5.5 million votes were cast on 1,100 entries. The top 15 videos were sent to a panel of filmmakers, artists, musicians, and progressives, including Ben Affleck, Matt Damon, Lawrence Lessig, Jesse Jackson, and Moby. The winner was recently announced, and will be aired on TV during the campaign.
We’d love to hear about other applications that show the power of the crowd. Please feel free to highlight any innovative examples in the comments!
vanessa
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June 5th, 2008 at 1:47 am
Honestly I have no idea what other example of applications that show the power of the crowd. But I do admire to Starbucks programme to gather the customers feedback and it doesn’t stop with that. Starbuck use it as tool of improvement. Many other companies seems try to collect customers opinion (even maybe they put suggestion box), but they end up with just collecting. No improvement step taken based on customer feed back.
August 1st, 2008 at 11:55 am
This attempts to harness the power of the occasional blogger.