online collaboration, the startup process, company news & other stuff

Archive for August, 2007

Pick our logo!

Monday, August 27th, 2007

We trust the wisdom (and design sense) of the crowd – so we want your opinion.

Help us choose a logo for MixedInk! Vote for the version you like best in the poll below before the end of the week.

When you vote, keep in mind what MixedInk is: a democratic writing tool that enables groups to express collaborative opinions. It’s sort of like a wiki, only lots of people can contribute at the same time, and the end result is a more democratic reflection of participants’ viewpoints.

Lastly, if you’ve got any more specific improvements to suggest, then put them in the comments. We’ll be reading closely!

Blue and Orange Logo mixedink-logo.jpg Blue and Green Logo

 

 

If you want to continue to be a part of MixedInk’s growth, please sign up! We’re currently looking for beta testers.

A web 2.0 jam session

Tuesday, August 21st, 2007

If Miles Davis were here today, we bet he’d be proud of the part he played in inspiring the current internet movement. From unconferences to open source software, musical tendencies have been interwoven in what has come to be called “web2.0.”

Jazz musicians are masters at improvisation to the point of seeming telepathic. Pre-written music and carefully crafted songs are catalysts for experimentation, not ends in themselves. Musicians also seek to blur the line between the audience and presenter and build a community around their concerts, with the belief that increased participation will enrich the experience as well as the music. And we cannot forget the open source movement pioneered by the Grateful Dead – the band encouraged taping of concerts, with the only rule being that tapers could not sell tapes for profit.

On the internet today, we similarly seek new avenues for collaboration that allow for cumulative creativity and the ability to use others’ ideas as springboards. Where jam sessions are an ‘aggregation tool’ for musicians, the web 2.0 movement seeks its own mechanisms with which to speak with one voice and capture collective wisdom. We see quintessential web 2.0 websites like Digg and Facebook dependent upon a symbiosis among community members not so different from the connection between musicians in a band. And at an “unconference,” blurred lines between the audience and presenter and a belief in improvisation allows anyone to present and the whole group to decide which subjects will be covered on the fly.

Such unstructured and decentralized solutions to otherwise complicated problems (such as planning a multi-day conference) has become the basis for the next step in the evolution of the internet. The MixedInk collaborative writing platform is inspired by the world of music. It allows people to come together spontaneously and fluidly to improvise and innovate, build on and improve upon what has already been started, and create a unified output that reflects the energy and nuanced views of each of its participants.

Hissing and booing our way to a more democratic country

Friday, August 10th, 2007

Last week, I had the pleasure of attending the second annual YearlyKos Convention in Chicago, where over 1500 members of the “progressive netroots” – a term that encompasses Democratic bloggers and internet activists – gathered to celebrate their successes and discuss what comes next. The conference provided the opportunity to meet some of the leading voices in the left half of the blogosphere as well as a chance to see some fantastic panels and presentations on what we can look forward to, technologically speaking, in the campaigns of the future.

As we hoped, it also turned out to be a great way to introduce MixedInk within the political sphere. We believe our platform could have a major impact on politics; the people I spoke with seemed equally excited. Looking back a year from now, I think we’ll find that the seeds for several pivotal partnerships were planted in Chicago.

Not surprisingly, one of the coolest moments of the conference was the candidate forum, where 7 of the 8 candidates for the Democratic presidential nomination took questions from moderators and the audience on domestic policy, foreign affairs and general personal and political philosophy. The fact that this forum attracted such a high profile group of leaders speaks to the power that the progressive netroots have accumulated.

Regardless of one’s political outlook, a presidential primary debate like this is guaranteed to be compelling theater; there’s a 50% chance (or greater, if you believe current polls) that you’re watching the next US president. But this was no ordinary presidential debate. YearlyKos Presidential Forum

The moderator, Matt Bai of The New York Times Magazine, opened by saying, “We do normally ask that applause and reactions be kept till the end. We’re making no such request today [laughter]. I fear it’s too late, but I’m gonna ask you to remember that we are on a tight timeline and trying to get along with the program, and to the extent that you could limit the interruptions we would appreciate it…” This narrow opening was all the crowd needed.

Bai would soon regret having given the crowd free reign, and said as much joke that he was losing control [updated based on Matt's comment - see below]. This group refused to play the role of the passive audience. People acted pretty much the same as they might while watching an event like this on TV in the comfort of their homes – only now, the candidates could actually see and hear them.

Applause, laughter, jeering, hissing and booing all flowed freely. Senator Edwards, a crowd favorite, was constantly interrupted by applause, though he didn’t seem to mind. At one point, when facing a tough question, Senator Clinton made a stalling remark as she tried to come up with the right to say, and the crowd laughed at her outright! It was the sort of the remark a candidate might slide by with in a typical debate without someone to call it out, but this crowd wouldn’t tolerate even a hint of evasion. And Senator Dodd was booed loudly when he tried to explain his vote for Republican Supreme Court Chief Justice John Roberts. The crowd even broke into song at one point – it was announced that Senator Obama was celebrating his birthday, so the audience serenaded him with a poorly coordinated (though very affectionate) rendition of Happy Birthday.

At first, all of this struck me as highly undignified. It was like a vaudeville show instead of a presidential debate – I half expected people to start throwing rotten tomatoes! Did the audience want our candidates to be treated like entertainers? We Americans are used to debates where candidates speak in paragraphs comprised of neat little sound bites memorized in advance, moderators tightly control the conversation, and audiences are powerless to interfere. Traditionally, they are opportunities for the candidates to tell us their positions on the issues and to compare and contrast their views with each other, without any interference from voters.

Gradually, I began to see the merits of this more participatory format, as I realized it was an offline translation of the blogosphere’s core principles. This crowd of online activists rejects the model of candidate as untouchable, deity-like avatar and instead treats its candidates as real people. If there’s no TV screen between us, why must we continue to act like we are separated from them by sound-proof, one-way glass?

The existence of the political blogosphere itself is premised on the notion that citizens should have a right to express opinions that matter – beyond merely voting once every four years. Flowing from this, the crowd seemed to stake the claim that we have the right to interact with our politicians through direct conversation, whereby they observe our reactions and respond in real-time – conventional notions of debate etiquette be damned. The netroots believes we can learn more about who a candidate is in this type of interactive format than from the canned speechifying that is a conventional debate.

This re-imagining of the debate structure is part of a seismic shift in our politics (and our media, and our consumption patterns, and…) toward a technology-enabled, two-way exchange of perspectives. We envision MixedInk as another tool in citizens’ arsenal – along with participatory debates like this one, blogs, YouTube videos, and a range of other platforms – to make their voices heard and to ensure their voices matter.

You can find video from the event, along with plenty of other YearlyKos footage, here.

An edited version of this post was published as a diary on Daily Kos

UPDATED: Matt Bai was kind enough to respond with an email. He gave me permission to republish what he wrote:

Hey David, thanks for the kind words and for sending me the link. I love what you wrote. I take strong exception to only one thing, which is your assertion that I regretted my announcement to the crowd and said as much. Couldn’t be less true. I was a big proponent of letting the crowd express itself, and I thought (and still think), as you do, that it was one of the best things about the forum. I completely agree with you–this is exactly the kind of wall the Internet helps us break down, and while some of my colleagues in the media found it “creepy” (I think that’s what Ana Marie Cox quoted someone as saying), I thought it was really fun and a lot more interactive. It also made me feel more at ease on stage. I did joke that I was losing control at one point, but I wouldn’t have changed a thing.

Thanks for writing.

In addition to being a terrific writer, Matt Bai is part of a small minority of journalists that understands the transformation that’s taking place. It’s no wonder he was selected to moderate the YearlyKos forum as a representative of the mainstream media.

On Beautiful Software

Wednesday, August 8th, 2007

Most of the time, when you try out some new software, you are able to get the intended functionality out of the program – without significant learning time or technical issues, if you’re lucky. It does what you needed it to do, and that’s that.

On rare occasions, however, the process is almost magical: you try out the program, and your jaw drops when you realize how much power it gives you; how much more information is at your fingertips; how much faster, simpler, and more fun your life can be made by this previously irrelevant (to you) chunk of code.

We’ve been using Google Analytics and Crazy Egg on our blog since day one, and would definitely put these nifty little (free!!) tools in the latter category. Google Analytics allows us to track our site visitor data with a shocking degree of precision – by time spent on the site, by location, by browser used, by incoming link followed, by navigation pathways through the site, by Java version installed, and by a whole bunch of other characteristics (all anonymously, of course). And we’re not even using several of the more advanced features yet.

Google Analytics screenshot

The most impressive thing about the program is how easy and fun it is to use. It’s got a super intuitive interface, and it’s full of interactive visualization tools like the one to the right, which shows where in the US our visitors came from during a brief period last month.Crazy Egg Screenshot

Similarly, Crazy Egg lets us see what visitors do with their mouse pointers as they browse the site using four main views. The “overlay” view shows how many times each of the links were clicked (shown below) as well as the site from which the viewer was referred; a “heatmap” shows where the most clicks on the page occurred, ranging from ‘hotspots’ in red to less popular links in blue; a new “confetti view” shows the top 15 referral sites, top 15 search terms, browsers, etc. of those who clicked; and the “list” view provides much of this information in exportable chart form.

Now that the initial wow factor has worn off, we don’t check our stats on Google Analytics or look at heat maps from Crazy Egg particularly often. (And don’t worry, we’re not stalking our readers, as our soon-to-be-posted privacy policy will confirm!) The real benefit of having these tools will come later, after we’ve launched MixedInk. We’ll need to see where people are coming from, which sites send them here, and how they navigate around the site, so that we can improve the user experience and grow our user base.

If you’re tech-savvy, this may not be news to you. You may rightly point out that there are more powerful programs out there (though not any free ones, as far as we are aware). But I hope this at least helped you relive your long-lost moments of technological awe.

If you’re not a techie, maybe this little love-fest will inspire you to try new software – including MixedInk, when the time comes. The potential payoffs of using well-designed software are worth it!